SEO

Real SEO Requires a Team

Search Engine Optimization isn’t something that one person can do for a few hours and expect to see an instant outcome.   There is no software or secret trick to “SEO your website” to the top of Google.   As much as we have all learned to get instant gratification from the Internet, optimizing your website and positioning it correctly takes time, work, and skill.

It is certainly true that you can learn all about how to do it yourself and promote your website online.   You are welcome to go through the months and years of making mistakes, and spending hundreds of hours (and dollars) educating yourself about how to most effectively get your website to where you want it.  Or, you can have a team of experts work around the clock to get you where you need to be and keep you there.

Here is what Enliven Group will do for you when we are on your team.   While every search marketing campaign is unique to its own market niche, here is a basic outline of how we approach the whole process:

1. We build (or rebuild) your website, to meet industry quality standards.   If you have us build your website, we put them on solid content management systems for managing all aspects of your on-page optimization.   If you already have a site, we take the time to make it search engine friendly and make certain it meets the demands of your company and customers.   Either way, we make certain your website does what you need it to BEFORE we start bringing people to it.

2. Next we study the competition! Every market niche is different, so our research team takes the time to analyze what your competition is doing, and what they are missing.   We establish a list of targeted key search phrases and begin optimizing every page of your website for its specific function.  Most of the time, even your top competitors are not doing everything they could be.

3. Now the writing team takes action. After they consult with you to determine a unique writing angle, proven strategies are implemented to create original content to promote your business and build an online following.  This is where those targeted key search phrases come into play.

4. Start building links! Finally we start getting you mass exposure with skillful article marketing from our writers.   This where you get links from high quality websites all over the Internet.  This works amazingly well for your search rankings!

5. Time to analyze. Now we have you up and running, it is time look at who is coming to your site, why they are coming and what they do when the get there.  We can even see what search phrase they typed into which search engine to find you! With this priceless data we are able to fine tune your campaign to start getting you better results, both on your website and how we approach off-site efforts.

Now you are on track!  The analytics provide all the information we need to make your website a complete success.  The writers continue to fine-tune on-page and off-page content.   The strategists adjust the site to work with the best performing key search phrases.  Don’t forget the web developers, there is no such thing as a perfect website, and our we developers continue to make ongoing changes to keep the website performing optimally!

Is this enough information?  Of course not.  Click below and chat with us so we can answer all the questions you could possibly have!